Music is expressed in many different forms through various instruments. One of these instruments that highlight music as the ultimate artistic expression of the human soul is the guitar. Like many other instruments, the guitar has taken so many evolutions through the years taking many innovations which now provide as a wide array of choices when it comes to picking the right one for the right occasion and the right form of music. But among varieties of guitars today, Santa Cruz guitars continue to be guided by classic shapes and traditional building techniques that make them a stand out.

Richard Hoover first built Santa Cruz guitars in 1972. Since then, world famous musicians like Eric Clapton, Doc Watson, Tony Rice, Warren Haynes, and Elvis Costello have learned to love playing handmade custom acoustic guitars from the Santa Cruz Guitar Company. Because of their known attention to detail, makers of Santa Cruz guitarsemphasize attention to the sound, maximum resonance and sustain, and the personality of each guitar especially so that most of their built guitars are custom made depending on the unique playing needs of the buyer. This is opposed to the production line approach that favors greater numbers practiced by their counterparts in the industry especially the bigger guitar manufacturers. What makes Santa Cruz guitars unique is their use of traditional building techniques that are really hand built. These old-school building techniques have endeared the guitars to passionate classic guitar sound lovers.

With more and more people looking for the vintage touch of guitars, Santa Cruz guitars continue to provide that classic feel of playing this beloved instrument that incorporated more of the work of human hands using cedar, Brazilian, and rosewood.